When the internet became commonplace, almost everything changed. The way companies market their products definitely changed. Online marketing used to be just one small part of the marketing puzzle. Now, it is the majority of the marketing that most businesses do. And there are many kinds of online marketing in this era, too. There's social media marketing, direct sales, and even video marketing. We are excited to dig more into each of these types of online marketing as we write for this blog. However, we promise we'll get into some more diverse topics, too. Online marketing is something we're passionate about, and we hope you develop the same passion.
The world of digital marketing today could be overwhelming to both seasoned and new entrants. With so many tools and techniques flooding the online advertising space, it may become challenging to know what works effectively or not. However, targeted advertising remains a key ingredient to success in digital marketing.
This article outlines a few key targeted advertising strategies that have been tested and proven and, if done correctly, could yield significant ROI and brand growth.
Social Media Advertising
Social media advertising is a cost-efficient way to get reach your intended audience. Social media platforms have a vast number of users hence providing you with a large pool of potential customers to target. These platforms are designed to help businesses place ads and target specific geographic regions, age groups, and interests.
Most platforms offer detailed analytics about who's seen your ad and what they did in response, allowing you to make changes accordingly. This helps you refine your current campaign and focus more on people who are likely to engage with your ad.
With social media advertising, you can also fine-tune your ad campaigns with A/B testing. This process involves running two slightly different versions of the same advertisement and comparing the performance of each one. After you have enough data, you can determine which version is more effective and use that for your next campaign.
Display Advertising
Display advertising is a type of targeted advertising that uses images or videos to deliver brand messages. These ads can appear anywhere, from websites and mobile apps to social media platforms.
You can target your display advertising campaigns to specific audiences based on demographics, location, and interests. Display advertising can increase brand awareness, drive conversions, and generate leads. However, as with social media advertising, you need to create visually appealing and compelling ads.
For instance, if you're targeting mobile users, use images that fit well into small-screen devices. You could also use interactive features such as videos and animations to make your ads more engaging. These strategies will draw more attention to your ads and ultimately lead to better ROI.
Search Engine Marketing
Search Engine Marketing (SEM) allows businesses to target specific users at the moment they are searching for a particular product or service in real-time. This method of advertising works by placing ads on the search engine result pages (SERP) based on specific keywords.
Proper keyword research and bidding on the right keywords related to your products or services can help drive highly targeted traffic to your website. Although this form of advertising can be quite challenging and requires a significant investment, it has tremendous potential for boosting leads, sales, and ROI.